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PARENTS
Guidance and answers for families navigating the recruiting journey.
Your job isn’t to get your child recruited.
Most parents believe their role is to help their child get recruited. We think the real role is different: prepare your child to be recruitable, then let the athlete own the recruiting relationship.
That distinction changes almost everything about how a family spends its money, its time, and its emotional energy—and it’s the single biggest difference between families who navigate this well and families who burn out.
THE 80/20 RECRUITING RULE
College coaches are recruiting young adults who can communicate, take initiative, and handle responsibility. Every time a parent takes over an interaction, the athlete loses a chance to show they can.
The Parent’s 10 Roles
None of these require you to contact a single college coach.
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The Three Biggest Mistakes We See
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Parents provide the resources, wisdom, accountability, and emotional support. The athlete owns the recruiting journey.
That’s not a hands-off philosophy—it’s a demanding one. It asks more of parents in the areas that actually shape outcomes, and it asks the athlete to grow into the part coaches are evaluating.
Eight More Things Parents Need to Know
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