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I didn’t come to this from the business side. I came to it as a dad. Both of my sons competed at the Division I level in the SEC — my oldest a quarterback at Vanderbilt, my youngest a pitcher at Tennessee who went on to spend five years with the Kansas City Royals.
I lived the recruiting process twice, and I learned most of it the hard way. Since then I’ve talked with hundreds of college coaches and athletic directors about what they actually look for.
This newsletter is what I’d tell you if we were sitting across the table — no hype, no pressure, and no promises about scholarships.
Free every week. The families who understand the process end up with more options.